Glossary of Marketing Terms

Drip Campaign

What does it mean?

The goal of getting visitors to your website is to convert them to paying customers. Ideally you want that to happen right away but in most cases you will have to keep in touch with them over a period of time before they “convert”. This is where a drip campaign comes into picture.

The first step in a drip campaign is to get the visitor’s email address.

Lead Nurturing

Email marketing

UTM codes

Unique Selling Proposition

Call to Action

Lead Nurturing

Demand gen or lead gen

Inbound or content marketing

Marketing automation

Abandoned Shopping Cart

Transactional emails

Lead magnet

Lead aging

Account based marketing