Category: Learning

Exhaustive guide to Drip Campaigns

Strategy and Tactics for Drip Campaigns Have you ever received an email a few seconds after you signed up for a service on someone‚Äôs website, or signed up for a newsletter and get emails weekly? Both of these are examples of drip campaigns. The goal of a drip campaign is to convert visitors to your…

Glossary of Marketing Terms

Drip Campaign What does it mean? The goal of getting visitors to your website is to convert them to paying customers. Ideally you want that to happen right away but in most cases you will have to keep in touch with them over a period of time before they “convert”. This is where a drip…